I went to see Fracture last week. Good movie, though not nearly as good as the reviews claim. But the plot's interesting, Anthony Hopkins only sort of phones in his performance, and it has the chick from Die Another Day, so it kept me entertained.
So I'm watching the Bulls/Heat game yesterday, when a commercial for the film comes on. In it, there's this exchange between Hopkins and Ryan Gosling:
Hopkins: "Does it bother you that I call you Willy?"
Gosling: "Don't make me come across this table."
Hopkins (grins): "Willy."
Now, you see this, and you think, "Wow, Hopkins is going all Hannibal Lecter on his ass! I can't wait to see this great battle of wits! Just like in Silence of the Lambs!" Which, naturally, is why it's in the commercial.
Except that as anyone who's seen the movie knows, that scene never actually happens. The bit in the commercial is formed by taking two completely different scenes in two completely parts of the film, and splicing them into one.
This isn't a scene from the movie, and was in fact created by pasting two pictures together, but who cares? Doesn't it look cool? Doesn't it make you want to see the movie? Look out, Ryan Gosling!
Is this an especially big deal? No, not really. But doesn't it demonstrate something of a lack of faith in your product that you have to manipulate the film in order to fabricate a scene? This isn't the first time I've seen this, either. It's a fairly common practice that I've been noticing for years, though right now I'm blanking on any example other than Charlie's Angels: Full Throttle. (Yes, I watched Charlie's Angels: Full Throttle. I like Bernie Mac. Shut up.)
It just seems artistically dishonest. More to the point, it's completely unnecessary. There are plenty of good scenes in Fracture they could have used without having to resort to this. Even if your movie is 90% crap, any idiot can make a good trailer or commercial. Out of a 90-120 minute film, all you need is two minutes or less. Show a few cool scenes that give an idea of what the movie is, throw in a voice-over, and you're home free.
Hell, even Battlefield Earth had a pretty good trailer. And if you can get a decent trailer out of that, you can get a decent trailer out of anything.











